To write content that will move you from your couch to your wallet, I spend a lot of time understanding your audience. 

As a strategic thinker, this is where I love to live! 

By putting myself in your audience’s shoes, I begin to understand what they see, feel, want and dream. By getting a glimpse into their cultural, ambitious and underlying desires, we are able to get a peak into their lives - and know what they value!

Once you know your peeps, you know what and who they value.

Whether it is using internet-breaking seasoning techniques like Salt Bae, or using a language, tone of voice or ❤️‍🔥 (emojis), they understand, I create value-added content that is original, backed by facts and one that resonates with your readers.

By using science, storytelling formulas and techniques perfected since my university English Literature days, I write using the right words, at the right time, with the right emphasis - that makes your audience tune in till your mic drops.