People.

To write content that will move you from your couch to your wallet, I spend a lot of time understanding your audience. 

As a strategic thinker, this is where I love to live! 

By putting myself in your audience’s shoes, I begin to understand what they see, feel, want and dream. By getting a glimpse of their cultural, ambitious and underlying desires, we are able to get a peak into their lives - and know what they value!